Brand direction
Start with your business, audience, and the impression you want to make. Establish a clear direction before the visual design begins.
BRAND DEVELOPMENT / WEB2TECH
Brand Development
in Akron &
Northeast Ohio.
A clear identity.
A lasting first impression.
Bring clarity and consistency to the way your business looks and speaks. Web2tech helps businesses in Akron, Northeast Ohio, and nationwide develop a brand identity that reflects who they are and where they want to go.
PERSONAL ATTENTION. EXPERIENCE SINCE 1996.
IDENTITY, WITH INTENTION
Clarity.
Consistency.
Character.
Our own identity, shown as a visual example.
01 / YOUR IDENTITY, WITH PURPOSE
Brand development.
A connected identity.
Your brand is often the first introduction a customer has to your business. We connect visual design and clear messaging so your website, social presence, and everyday materials feel like they belong together.
Logo design & refinement
Develop a new logo or refine your existing identity, with concepts and revision rounds defined in your proposal.
Color & typography
Choose a coordinated color palette and type direction to bring consistency to your website and everyday communications.
Digital brand applications
See how your identity can work on your website, social profiles, and other agreed digital touchpoints.
Messaging foundations
Clarify your key messages and tone of voice so the way you introduce your business feels consistent with its visual identity.
Brand guidelines & handover
Receive the agreed logo files and a practical reference for colors, typography, and logo use, with licensing details explained.
Your proposal defines the concepts, revision rounds, final files, guidelines, and brand applications included in your project.
02 / A CLEAR STARTING POINT
Your business.
A direction that fits.
Who are you?
Your story, values, strengths, and what makes your business different.
Who are you speaking to?
The customers you want to reach and the impression you want to create.
What should it feel like?
A visual direction that fits your personality and the work you do.
Where will it appear?
The real places your brand needs to work, from mobile screens to printed materials.
A THOUGHTFUL REFRESH
Established business.
Ready for a fresh look?
A brand refresh can build on what customers already recognize while making your identity feel more consistent and current. We help you decide what to keep, what to refine, and how to introduce the updated direction.
Discuss your brand refresh03 / FROM DIRECTION TO IDENTITY
A thoughtful process.
A personal partnership.
Discover
We discuss your business, audience, goals, and existing brand materials.
Explore
We establish a creative direction and develop the agreed design concepts.
Refine
We work through the included feedback rounds to shape the chosen direction.
Deliver
We prepare the agreed files and guidance so you can put your identity to work.
04 / YOUR QUESTIONS, ANSWERED
Let’s make
the details clear.
From your first concept to your final files, here are answers to common branding questions.
What does brand development include?
The scope can include brand direction, logo design, a color palette, typography, messaging foundations, and practical guidelines. Your proposal lists exactly which deliverables and applications are included.
Can you work with my existing logo?
Yes. We can discuss what is working, what needs refinement, and whether a refresh or a new direction makes sense. We review your existing files and any usage rights before starting.
How much does branding cost?
Pricing depends on the research, concepts, revisions, and final deliverables needed. We provide a proposal with a defined scope and payment schedule before work begins.
How long will the project take?
We agree on a timeline based on the scope and review stages. Clear feedback and timely approvals help the project move forward.
How many concepts and revisions are included?
Your proposal specifies the number of initial concepts and revision rounds. Additional concepts or changes outside the approved scope are discussed and quoted before proceeding.
Which logo files will I receive?
The agreed handover can include files for web and print, transparent versions, and appropriate logo variations. Your proposal specifies the formats and any editable source files included.
Will I own the finished design?
Ownership, usage rights, source files, and any third-party licenses are explained in your proposal. Fonts, stock assets, and other licensed materials may have separate terms.
Can you apply the branding to my website?
Yes. We can discuss a website refresh or new website using the approved identity. Website work and other brand applications are quoted separately unless included in your package.
Do I need a complete rebrand?
Not always. A focused refresh may be enough if your core identity still fits your business. We discuss your goals and existing materials before recommending an approach.
05 / LET’S SHAPE YOUR NEXT CHAPTER
Let’s build
a brand that
feels like you.
Work directly with Brian George, founder of Web2tech Design Solutions. Tell us about your business, your existing identity, and the impression you want to make. We’ll discuss a clear direction for your next step.
(330) 664-9236brian@web2techdesign.comCopley, Ohio · Working with businesses everywhere.